OUR MISSION
THE ROAD TO
MADE IN AMERICA
THREE GENERATIONS. ONE DESTINATION.
America was once one of the world’s great watchmaking nations.
AVIGO’s mission is to help build that capability again—generation by generation.
Our journey begins with American design, an American movement, globally sourced components and final assembly in the United States. From there, our goal is to progressively bring more of the movement and watch itself onto American soil.
THE AVIGO ROADMAP
THREE GENERATIONS. ONE DESTINATION.
Each generation is intended to move AVIGO closer to a larger goal: restoring meaningful American watchmaking capability and ultimately earning the right to make a Made in USA claim.
GENERATION I — ASSEMBLED IN AMERICA
GENERATION II — THE AMERICAN MOVEMENT
GENERATION III — MADE IN AMERICA
GENERATION I
DESIGNED HERE.
ASSEMBLED HERE.
The first generation establishes AVIGO’s American foundation.
Our plan is to design the watch in the United States, use an American movement, source the remaining components from qualified suppliers around the world, and complete final watch assembly in the United States.
It is a practical first step: begin with the best capabilities available today while creating a path toward producing more of the watch at home.
DESIGNED
MOVEMENT
FINAL ASSEMBLY
GENERATION II
BUILDING THE AMERICAN MOVEMENT
The second generation is about increasing what we can make here.
Our goal is to begin bringing movement-component production into the United States and progressively expand the number of components manufactured domestically.
American manufacturing is not a slogan for AVIGO. It is a capability that must be built—supplier by supplier, component by component and generation by generation.
GENERATION III
THE DESTINATION:
MADE IN AMERICA
Generation III represents the destination of the AVIGO roadmap.
Our objective is to manufacture the movement and qualifying watch components in the United States and perform final assembly here—building the domestic manufacturing capability necessary to pursue a legitimate Made in USA claim.
We will not use Made in USA simply because it sounds good. Our goal is to build the company, manufacturing network and product that earn the right to say it.
WHY IT MATTERS
MORE THAN WHERE A WATCH IS ASSEMBLED
Bringing watchmaking back to America means rebuilding knowledge, skills, suppliers and opportunities that can last beyond a single watch or collection.
AMERICAN WATCHMAKING
SKILLED CRAFT
AMERICAN SUPPLIERS
THE NEXT GENERATION
OUR COMMITMENT
WE DON’T WANT TO PUT
“MADE IN USA” ON A WATCH.
WE WANT TO BUILD THE COMPANY
THAT EARNS THE RIGHT TO PUT IT THERE.
FOLLOW THE JOURNEY
A LEGACY RESTORED.
A FUTURE BUILT IN AMERICA.
AVIGO’s three-generation roadmap is a long-term mission. As the company grows, we intend to document the progress—the suppliers, watchmakers, manufacturing milestones and people helping move American watchmaking forward.
